Knowledge Center

Ultimate Guide to Market and Product Research and Experimentation Methods

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44 articles in this collection
Written by Jonathan Wylie
Market Experiment Methods (from The Real Startup Book)

Broken Promise Smoke Test

The Broken Promise Smoke Test is a great way to test the inherent virality of a product or startup idea
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Written by Jonathan Wylie
Updated over a week ago

Close-Ended Survey

Close-Ended Surveys focus on quantifiable questions with a clear set of possible answers
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Updated over a week ago

Comprehension Test

A Comprehension Test helps you figure out if your customer even understands your value proposition
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Written by Jonathan Wylie
Updated over a week ago

Conjoint Analysis

Conjoint Analysis is a quantitative survey method to figure out which combination of features are most important to your customers
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Written by Jonathan Wylie
Updated over a week ago

Event Smoke Test

You can use an event to smoke test a problem, and to some extent, content that is attractive for your target audience
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Written by Jonathan Wylie
Updated over a week ago

Fake Door Smoke Test

The ultimate fake door smoke test guide, including tips, case studies, and lots of linked resources
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Written by Jonathan Wylie
Updated over a week ago

Flyer Smoke Test

Distribute a flyer with your key value propositions and follow up prompt
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Written by Jonathan Wylie
Updated over a week ago

High Bar Smoke Test

In a High Bar Smoke Test, you increase the difficulty of the customer onboarding in order to gauge the seriousness of their purchase intent
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Written by Jonathan Wylie
Updated over a week ago

Landing Page Smoke Test

How to use the landing page smoke test for product validation
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Written by Jonathan Wylie
Updated over a week ago

Pocket Smoke Test

A Pocket Smoke Test is a method for testing mobile apps or physical products by making a simple prototype and getting hands-on feedback
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Written by Jonathan Wylie
Updated over a week ago

Pre-Sales Smoke Test

A Pre-Sales Smoke Test helps you figure out if users will actually pay for your product by charging them for it before you can deliver
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Written by Jonathan Wylie
Updated over a week ago

Sales Pitch Smoke Test

A Sales Pitch Smoke Test involves pitching the product to prospective customers in an attempt to close sales and validate the demand
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Written by Jonathan Wylie
Updated over a week ago

Secondary Market Research

Gather information about your target market via secondary sources like news articles and published reports
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Written by Jonathan Wylie
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Video Smoke Test

In a Video Smoke Test, you make a video showing off the product to test early adopter excitement for your product and its potential virality
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Written by Jonathan Wylie
Updated over a week ago
Product Research Methods (from The Real Startup Book)

Analog/Digital

Analog/Digital is selling a physical version of the product before building a digital version
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Written by Jonathan Wylie
Updated over a week ago

Ask An Expert

Generative product research targeting industry experts
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Written by Jonathan Wylie
Updated over a week ago

Competitor Analysis

Competitive Analysis is thoroughly researching the competitors to your product to understand the market landscape and positioning strategy
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Written by Jonathan Wylie
Updated over a week ago

Competitor Usability Testing

Conduct usability tests with one or more competitor products to get a better understanding of the product you need to build
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Written by Jonathan Wylie
Updated over a week ago

Concierge Test

The Concierge Test is a way to test your product in a manual and high-touch way with a small set of early adopters
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Written by Jonathan Wylie
Updated over a week ago

Demo Pitch

The Demo Pitch is presenting your product to target customers in order to validate purchase intent
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Written by Jonathan Wylie
Updated over a week ago

Dogfooding

How product management teams should dogfood their own products
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Written by Jonathan Wylie
Updated over a week ago

Picnic in the Graveyard

A guide to this generative product research method
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Written by Jonathan Wylie
Updated over a week ago

Solution Interview

A Solution Interview helps you learn what customers think about your product through a presentation or demo, to validate product/market fit
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Written by Jonathan Wylie
Updated over a week ago