The Product Canvas allows you to capture feature ideas, user stories, and other product ideas directly in GLIDR.

Using both the Business Canvas and Product Canvas, you can distinguish the ideas that are directly related to your market vs. related to your product. Both types of ideas can be tested through Discovery tasks (research and experiments) and are backed up by Evidence.

Product Idea vs. Business Idea

We've separated your Business Ideas from your Product Ideas. You can toggle between Business and Product Canvases in the Ideas workspace. All Ideas can be connected to the same data, such as Evidence, Research, and Experiments, as well as to other ideas, but are displayed separately. 

Your Business Ideas will relate to your business model, such as the value you're delivering, your target customers, and so on. Product Ideas relate to features you're shipping and what you're building next in your Roadmap, etc.

Product Ideas can be categorized by the following attributes:

  • Roadmap - where the Idea is on your roadmap (i.e. "Now", "Next", "Future", etc.)
  • Status - the status of the Idea (i.e. "In Development", "Live", etc.)
  • Theme - your own categorization based on sub-sections of your product (i.e. "iOS", "Android", "Web", etc.)
  • Product Score - a numerical or matrix score, indicating the priority of an Idea
  • Assignee - who will take the lead for this Idea
  • Result - have you validated or invalidated this Idea?

Business Ideas can be categorized by the following attributes:

  • Status - the status of the Idea (i.e. "In Development", "Live", etc.)
  • Canvas section - which section of your Business Canvas this Idea lies in (i.e. "Value Propositions", "Customer Segments", etc.)
  • Result - have you validated or invalidated this Idea?

Connecting Your Ideas

You can connect your Ideas to show correlations across data. Click into the idea, and select the Connections tab at the top. Select the tab for the type of connection you'd like to make (such as Ideas), and click the Connections Icon. Select all ideas you want to connect, and click X to save and close.

Switching Idea Types

If you create an Idea in your Product Canvas and realize it fits better in your Business Canvas, you can switch the Idea type! Just click the ... more icon in the top navigation bar of the idea and select Change to [Business or Product] Idea. Some features that don't overlap (such as noting the theme of the Product Idea) may be lost in the conversion.

Product Canvas Settings

While the Product Canvas defaults to List View, you can change to the Kanban view depending on your preferences.


You can further customize your Canvas Settings. This can be done by clicking the ...  icon next to the column title and selecting Customize Settings. Another way to reach the settings view is to click your Profile Icon in the top right corner and select Team Settings from the menu that appears.

Here, you can choose to customize either the Product Ideas or Business Ideas, including Roadmap, Status, Theme, and Prioritization Score.

Drag to reorder column titles, add or remove columns, and click to change the color for statuses.

To learn more about using Kanban View, click here.

Did this answer your question?