The Index of Questions and Methods helps you match the problem you're trying to solve, or the idea you are trying to validate, to the right process for finding a solution.
The index is ordered by what you’re trying to learn. There are 4 sections, organized around which aspect of your business you need to explore (market or product) and what is the right approach to explore it (research or experiment). When you're trying to figure out something about your business, you should:
As you read the corresponding article for each method, you'll figure out which one is the best fit for your objective, learn exactly how to conduct that method, and even find out common pitfalls or risks.
Index of Questions and Methods
Article excerpted from The Real Startup Book
Generative Market Research
Evaluative Market Experiments
Generative Product Research
Evaluative Product Experiments
Out of the Box: Other Methods
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