GLIDR

Use our Reference Guide as a way to easily navigate through GLIDR terminology.

GLIDR Terminology Reference Guide

Nico Grey

Jordan Duff

Ultimate Guide to Market and Product Research and Experimentation Methods

Knowledge Center

Product Discovery: How Do We Ask the Right Questions?

What are you trying to learn?

Product Discovery: Market vs. Product research and experiments

Market vs. Product

How to properly test hypotheses for product management

Writing a good hypothesis

Guide to the most common forms of bias in product research and experiments

A Word on Biases

Product Discovery Techniques: Generative Research vs Evaluative Experiments

Index of Questions and Methods

Foundations (from The Real Startup Book)

Contextual Inquiry is an important method for figuring out the problems that your users have in the real world via direct observation

Contextual Inquiry

The ultimate guide, with tips, case studies and lots of linked resources

Customer Discovery Interviews

Data Mining is a user research tool for uncovering overall trends and macro behaviors across many data points from your users

Data Mining

The Experience Sampling research method helps you learn about user behavior in real time & in the context of their everyday lives

Experience Sampling

How to use focus groups for user research and product development

Focus Groups

Open-Ended Surveys are are useful research technique for generating ideas from customers across an available marketing channel

Open-Ended Survey

Market Research Methods (from The Real Startup Book)

The Broken Promise Smoke Test is a great way to test the inherent virality of a product or startup idea

Broken Promise Smoke Test

Close-Ended Surveys focus on quantifiable questions with a clear set of possible answers

Close-Ended Survey

A Comprehension Test helps you figure out if your customer even understands your value proposition

Comprehension Test

Conjoint Analysis is a quantitative survey method to figure out which combination of features are most important to your customers

Conjoint Analysis

You can use an event to smoke test a problem, and to some extent, content that is attractive for your target audience

Event Smoke Test

The ultimate fake door smoke test guide, including tips, case studies, and lots of linked resources

Fake Door Smoke Test

Distribute a flyer with your key value propositions and follow up prompt

Flyer Smoke Test

In a High Bar Smoke Test, you increase the difficulty of the customer onboarding in order to gauge the seriousness of their purchase intent

High Bar Smoke Test

How to use the landing page smoke test for product validation

Landing Page Smoke Test

A Pocket Smoke Test is a method for testing mobile apps or physical products by making a simple prototype and getting hands-on feedback

Pocket Smoke Test

A Pre-Sales Smoke Test helps you figure out if users will actually pay for your product by charging them for it before you can deliver

Pre-Sales Smoke Test

A Sales Pitch Smoke Test involves pitching the product to prospective customers in an attempt to close sales and validate the demand

Sales Pitch Smoke Test

Gather information about your target market via secondary sources like news articles and published reports

Secondary Market Research

In a Video Smoke Test, you make a video showing off the product to test early adopter excitement for your product and its potential virality

Video Smoke Test

Market Experiment Methods (from The Real Startup Book)

Analog/Digital is selling a physical version of the product before building a digital version

Analog/Digital

Generative product research targeting industry experts

Ask An Expert

Competitive Analysis is thoroughly researching the competitors to your product to understand the market landscape and positioning strategy

Competitor Analysis

Conduct usability tests with one or more competitor products to get a better understanding of the product you need to build

Competitor Usability Testing

The Concierge Test is a way to test your product in a manual and high-touch way with a small set of early adopters

Concierge Test

The Demo Pitch is presenting your product to target customers in order to validate purchase intent

Demo Pitch

How product management teams should dogfood their own products

Dogfooding

A guide to this generative product research method

Picnic in the Graveyard

A Solution Interview helps you learn what customers think about your product through a presentation or demo, to validate product/market fit

Solution Interview

Product Research Methods (from The Real Startup Book)

A simple view of product metrics that displays information about the general health and viability of the product

Dashboards

How to integrate Net Promoter Score (NPS) into your product management software

Net Promotor Score Survey

In GLIDR, Paper Prototyping is a product Experiment. Make a simulated version of your software product using a piece of paper.

Paper Prototyping

The Product/Market Fit Survey is a single-question survey to help you understand how well your product fills a customer need

Product/Market Fit Survey

Usability Testing is testing out your product or prototype and observing how easily users complete a task or series of tasks

Usability Testing

Wizard of Oz Test

Product Experiment Methods (from The Real Startup Book)

A/B testing is a method for comparing how a particular change to your product might impact a specific metric

A/B Testing

Off-Brand Testing is a technique where well-established companies launch a new product or service under a different brand

Off-Brand Testing

Quantify various options that you're weighing in product or business model decision-making to help you quickly identify a top choice