Knowledge Center | GLIDR Help Center

Foundations (from The Real Startup Book)

What are you trying to learn?

Product Discovery: How Do We Ask the Right Questions?

Written by Jonathan Wylie
Updated over a week ago

Market vs. Product

Product Discovery: Market vs. Product research and experiments

Written by Jonathan Wylie
Updated over a week ago

Research vs. Experiment

Do we have a clear product hypothesis to evaluate or do we need to generate a clear idea?

Written by Jonathan Wylie
Updated over a week ago

Writing a good hypothesis

How to properly test hypotheses for product management

Written by Jonathan Wylie
Updated over a week ago

A Word on Biases

Guide to the most common forms of bias in product research and experiments

Written by Jonathan Wylie
Updated over a week ago

Index of Questions and Methods

Product Discovery Techniques: Generative Research vs Evaluative Experiments

Written by Jonathan Wylie
Updated over a week ago

Market Research Methods (from The Real Startup Book)

Contextual Inquiry

Contextual Inquiry is an important method for figuring out the problems that your users have in the real world via direct observation

Written by Jonathan Wylie
Updated over a week ago

Customer Discovery Interviews

The ultimate guide, with tips, case studies and lots of linked resources

Written by Jonathan Wylie
Updated over a week ago

Data Mining

Data Mining is a user research tool for uncovering overall trends and macro behaviors across many data points from your users

Written by Jonathan Wylie
Updated over a week ago

Experience Sampling

The Experience Sampling research method helps you learn about user behavior in real time & in the context of their everyday lives

Written by Jonathan Wylie
Updated over a week ago

Focus Groups

How to use focus groups for user research and product development

Written by Jonathan Wylie
Updated over a week ago

Open-Ended Survey

Open-Ended Surveys are are useful research technique for generating ideas from customers across an available marketing channel

Written by Jonathan Wylie
Updated over a week ago

Market Experiment Methods (from The Real Startup Book)

Broken Promise Smoke Test

The Broken Promise Smoke Test is a great way to test the inherent virality of a product or startup idea

Written by Jonathan Wylie
Updated over a week ago

Close-Ended Survey

Close-Ended Surveys focus on quantifiable questions with a clear set of possible answers

Written by Jonathan Wylie
Updated over a week ago

Comprehension Test

A Comprehension Test helps you figure out if your customer even understands your value proposition

Written by Jonathan Wylie
Updated over a week ago

Conjoint Analysis

Conjoint Analysis is a quantitative survey method to figure out which combination of features are most important to your customers

Written by Jonathan Wylie
Updated over a week ago

Event Smoke Test

You can use an event to smoke test a problem, and to some extent, content that is attractive for your target audience

Written by Jonathan Wylie
Updated over a week ago

Fake Door Smoke Test

The ultimate fake door smoke test guide, including tips, case studies, and lots of linked resources

Written by Jonathan Wylie
Updated over a week ago

Flyer Smoke Test

Distribute a flyer with your key value propositions and follow up prompt

Written by Jonathan Wylie
Updated over a week ago

High Bar Smoke Test

In a High Bar Smoke Test, you increase the difficulty of the customer onboarding in order to gauge the seriousness of their purchase intent

Written by Jonathan Wylie
Updated over a week ago

Landing Page Smoke Test

How to use the landing page smoke test for product validation

Written by Jonathan Wylie
Updated over a week ago

Pocket Smoke Test

A Pocket Smoke Test is a method for testing mobile apps or physical products by making a simple prototype and getting hands-on feedback

Written by Jonathan Wylie
Updated over a week ago

Pre-Sales Smoke Test

A Pre-Sales Smoke Test helps you figure out if users will actually pay for your product by charging them for it before you can deliver

Written by Jonathan Wylie
Updated over a week ago

Sales Pitch Smoke Test

A Sales Pitch Smoke Test involves pitching the product to prospective customers in an attempt to close sales and validate the demand

Written by Jonathan Wylie
Updated over a week ago

Secondary Market Research

Gather information about your target market via secondary sources like news articles and published reports

Written by Jonathan Wylie
Updated over a week ago

Video Smoke Test

In a Video Smoke Test, you make a video showing off the product to test early adopter excitement for your product and its potential virality

Written by Jonathan Wylie
Updated over a week ago

Product Research Methods (from The Real Startup Book)

Analog/Digital

Analog/Digital is selling a physical version of the product before building a digital version

Written by Jonathan Wylie
Updated over a week ago

Ask An Expert

Generative product research targeting industry experts

Written by Jonathan Wylie
Updated over a week ago

Competitor Analysis

Competitive Analysis is thoroughly researching the competitors to your product to understand the market landscape and positioning strategy

Written by Jonathan Wylie
Updated over a week ago

Competitor Usability Testing

Conduct usability tests with one or more competitor products to get a better understanding of the product you need to build

Written by Jonathan Wylie
Updated over a week ago

Concierge Test

The Concierge Test is a way to test your product in a manual and high-touch way with a small set of early adopters

Written by Jonathan Wylie
Updated over a week ago

Demo Pitch

The Demo Pitch is presenting your product to target customers in order to validate purchase intent

Written by Jonathan Wylie
Updated over a week ago

Dogfooding

How product management teams should dogfood their own products

Written by Jonathan Wylie
Updated over a week ago

Picnic in the Graveyard

A guide to this generative product research method

Written by Jonathan Wylie
Updated over a week ago

Solution Interview

A Solution Interview helps you learn what customers think about your product through a presentation or demo, to validate product/market fit

Written by Jonathan Wylie
Updated over a week ago

Product Experiment Methods (from The Real Startup Book)

Dashboards

A simple view of product metrics that displays information about the general health and viability of the product

Written by Jonathan Wylie
Updated over a week ago

Net Promotor Score Survey

How to integrate Net Promoter Score (NPS) into your product management software

Written by Jonathan Wylie
Updated over a week ago

Paper Prototyping

In GLIDR, Paper Prototyping is a product Experiment. Make a simulated version of your software product using a piece of paper.

Written by Jonathan Wylie
Updated over a week ago

Product/Market Fit Survey

The Product/Market Fit Survey is a single-question survey to help you understand how well your product fills a customer need

Written by Jonathan Wylie
Updated over a week ago

Usability Testing

Usability Testing is testing out your product or prototype and observing how easily users complete a task or series of tasks

Written by Jonathan Wylie
Updated over a week ago

Wizard of Oz Test

A type of evaluative product experiment

Written by Jonathan Wylie
Updated over a week ago

Out of the Box: Other Methods (from The Real Startup Book)

A/B Testing

A/B testing is a method for comparing how a particular change to your product might impact a specific metric

Written by Jonathan Wylie
Updated over a week ago

Off-Brand Testing

Off-Brand Testing is a technique where well-established companies launch a new product or service under a different brand

Written by Jonathan Wylie
Updated over a week ago

Scorecards

Quantify various options that you're weighing in product or business model decision-making to help you quickly identify a top choice

Written by Jonathan Wylie
Updated over a week ago