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Knowledge Center
Ultimate Guide to Market and Product Research and Experimentation Methods
J
By Jordan and 1 other
2 authors
45 articles
GLIDR Terminology Reference Guide
Security Update: DNSSEC
Foundations (from The Real Startup Book)
What are you trying to learn?
Market vs. Product
Writing a good hypothesis
A Word on Biases
Index of Questions and Methods
Market Research Methods (from The Real Startup Book)
Contextual Inquiry
Customer Discovery Interviews
Data Mining
Experience Sampling
Focus Groups
Open-Ended Survey
Market Experiment Methods (from The Real Startup Book)
Broken Promise Smoke Test
Close-Ended Survey
Comprehension Test
Conjoint Analysis
Event Smoke Test
Fake Door Smoke Test
Flyer Smoke Test
High Bar Smoke Test
Landing Page Smoke Test
Pocket Smoke Test
Pre-Sales Smoke Test
Sales Pitch Smoke Test
Secondary Market Research
Video Smoke Test
Product Research Methods (from The Real Startup Book)
Analog/Digital
Ask An Expert
Competitor Analysis
Competitor Usability Testing
Concierge Test
Demo Pitch
Dogfooding
Picnic in the Graveyard
Solution Interview
Product Experiment Methods (from The Real Startup Book)
Dashboards
Net Promotor Score Survey
Paper Prototyping
Product/Market Fit Survey
Usability Testing
Wizard of Oz Test
Out of the Box: Other Methods (from The Real Startup Book)
A/B Testing
Off-Brand Testing
Scorecards
