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Knowledge Center
Ultimate Guide to Market and Product Research and Experimentation Methods
44 articles in this collection
Written by
Nico Grey
and
Jordan Duff
GLIDR Terminology Reference Guide
Use our Reference Guide as a way to easily navigate through GLIDR terminology.
Written by
Jordan Duff
Updated over a week ago
Foundations (from The Real Startup Book)
What are you trying to learn?
Product Discovery: How Do We Ask the Right Questions?
Written by
Nico Grey
Updated over a week ago
Market vs. Product
Product Discovery: Market vs. Product research and experiments
Written by
Nico Grey
Updated over a week ago
Writing a good hypothesis
How to properly test hypotheses for product management
Written by
Nico Grey
Updated over a week ago
A Word on Biases
Guide to the most common forms of bias in product research and experiments
Written by
Nico Grey
Updated over a week ago
Index of Questions and Methods
Product Discovery Techniques: Generative Research vs Evaluative Experiments
Written by
Nico Grey
Updated over a week ago
Market Research Methods (from The Real Startup Book)
Contextual Inquiry
Contextual Inquiry is an important method for figuring out the problems that your users have in the real world via direct observation
Written by
Nico Grey
Updated over a week ago
Customer Discovery Interviews
The ultimate guide, with tips, case studies and lots of linked resources
Written by
Nico Grey
Updated over a week ago
Data Mining
Data Mining is a user research tool for uncovering overall trends and macro behaviors across many data points from your users
Written by
Nico Grey
Updated over a week ago
Experience Sampling
The Experience Sampling research method helps you learn about user behavior in real time & in the context of their everyday lives
Written by
Nico Grey
Updated over a week ago
Focus Groups
How to use focus groups for user research and product development
Written by
Nico Grey
Updated over a week ago
Open-Ended Survey
Open-Ended Surveys are are useful research technique for generating ideas from customers across an available marketing channel
Written by
Nico Grey
Updated over a week ago
Market Experiment Methods (from The Real Startup Book)
Broken Promise Smoke Test
The Broken Promise Smoke Test is a great way to test the inherent virality of a product or startup idea
Written by
Nico Grey
Updated over a week ago
Close-Ended Survey
Close-Ended Surveys focus on quantifiable questions with a clear set of possible answers
Written by
Nico Grey
Updated over a week ago
Comprehension Test
A Comprehension Test helps you figure out if your customer even understands your value proposition
Written by
Nico Grey
Updated over a week ago
Conjoint Analysis
Conjoint Analysis is a quantitative survey method to figure out which combination of features are most important to your customers
Written by
Nico Grey
Updated over a week ago
Event Smoke Test
You can use an event to smoke test a problem, and to some extent, content that is attractive for your target audience
Written by
Nico Grey
Updated over a week ago
Fake Door Smoke Test
The ultimate fake door smoke test guide, including tips, case studies, and lots of linked resources
Written by
Nico Grey
Updated over a week ago
Flyer Smoke Test
Distribute a flyer with your key value propositions and follow up prompt
Written by
Nico Grey
Updated over a week ago
High Bar Smoke Test
In a High Bar Smoke Test, you increase the difficulty of the customer onboarding in order to gauge the seriousness of their purchase intent
Written by
Nico Grey
Updated over a week ago
Landing Page Smoke Test
How to use the landing page smoke test for product validation
Written by
Nico Grey
Updated over a week ago
Pocket Smoke Test
A Pocket Smoke Test is a method for testing mobile apps or physical products by making a simple prototype and getting hands-on feedback
Written by
Nico Grey
Updated over a week ago
Pre-Sales Smoke Test
A Pre-Sales Smoke Test helps you figure out if users will actually pay for your product by charging them for it before you can deliver
Written by
Nico Grey
Updated over a week ago
Sales Pitch Smoke Test
A Sales Pitch Smoke Test involves pitching the product to prospective customers in an attempt to close sales and validate the demand
Written by
Nico Grey
Updated over a week ago
Secondary Market Research
Gather information about your target market via secondary sources like news articles and published reports
Written by
Nico Grey
Updated over a week ago
Video Smoke Test
In a Video Smoke Test, you make a video showing off the product to test early adopter excitement for your product and its potential virality
Written by
Nico Grey
Updated over a week ago
Product Research Methods (from The Real Startup Book)
Analog/Digital
Analog/Digital is selling a physical version of the product before building a digital version
Written by
Nico Grey
Updated over a week ago
Ask An Expert
Generative product research targeting industry experts
Written by
Nico Grey
Updated over a week ago
Competitor Analysis
Competitive Analysis is thoroughly researching the competitors to your product to understand the market landscape and positioning strategy
Written by
Nico Grey
Updated over a week ago
Competitor Usability Testing
Conduct usability tests with one or more competitor products to get a better understanding of the product you need to build
Written by
Nico Grey
Updated over a week ago
Concierge Test
The Concierge Test is a way to test your product in a manual and high-touch way with a small set of early adopters
Written by
Nico Grey
Updated over a week ago
Demo Pitch
The Demo Pitch is presenting your product to target customers in order to validate purchase intent
Written by
Nico Grey
Updated over a week ago
Dogfooding
How product management teams should dogfood their own products
Written by
Nico Grey
Updated over a week ago
Picnic in the Graveyard
A guide to this generative product research method
Written by
Nico Grey
Updated over a week ago
Solution Interview
A Solution Interview helps you learn what customers think about your product through a presentation or demo, to validate product/market fit
Written by
Nico Grey
Updated over a week ago
Product Experiment Methods (from The Real Startup Book)
Dashboards
A simple view of product metrics that displays information about the general health and viability of the product
Written by
Nico Grey
Updated over a week ago
Net Promotor Score Survey
How to integrate Net Promoter Score (NPS) into your product management software
Written by
Nico Grey
Updated over a week ago
Paper Prototyping
In GLIDR, Paper Prototyping is a product Experiment. Make a simulated version of your software product using a piece of paper.
Written by
Nico Grey
Updated over a week ago
Product/Market Fit Survey
The Product/Market Fit Survey is a single-question survey to help you understand how well your product fills a customer need
Written by
Nico Grey
Updated over a week ago
Usability Testing
Usability Testing is testing out your product or prototype and observing how easily users complete a task or series of tasks
Written by
Nico Grey
Updated over a week ago
Wizard of Oz Test
A type of evaluative product experiment
Written by
Nico Grey
Updated over a week ago
Out of the Box: Other Methods (from The Real Startup Book)
A/B Testing
A/B testing is a method for comparing how a particular change to your product might impact a specific metric
Written by
Nico Grey
Updated over a week ago
Off-Brand Testing
Off-Brand Testing is a technique where well-established companies launch a new product or service under a different brand
Written by
Nico Grey
Updated over a week ago
Scorecards
Quantify various options that you're weighing in product or business model decision-making to help you quickly identify a top choice
Written by
Nico Grey
Updated over a week ago