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Archived lean-startup methodology reference. Kept for old backlinks only.
- A/B TestingRandomized experimental method that compares two versions of a product element against defined metrics.
- A Word on BiasesCommon cognitive and research biases to watch out for so you don't skew product research and experiment results.
- Analog/DigitalGenerative product research method that sells a physical version of a product before building the digital version.
- Ask An ExpertGenerative product research that seeks expert advice as a learning shortcut, treated as generative not evaluative.
- Broken Promise Smoke TestEvaluative market experiment that measures inherent virality by tracking referrals when users are told not to share.
- Close-Ended SurveyEvaluative market experiment using surveys with predefined answer choices to generate structured quantitative data.
- Competitor AnalysisGenerative product research method using primary and secondary sources to map the competitor landscape and differentiation.
- Competitor Usability TestingGenerative product research that conducts usability tests with competitor products to generate solution ideas.
- Comprehension TestEvaluative market experiment determining whether customers grasp a value proposition before assessing their interest level.
- Concierge TestGenerative product research that manually delivers a value proposition as a high-touch service to a small set of early adopters.
- Conjoint AnalysisQuantitative survey method that identifies which combinations of features or attributes matter most to customers.
- Contextual InquiryGenerative market research method combining semi-structured interviews with on-site observation where the problem occurs.
- Customer Discovery InterviewsGenerative market research method using conversations with potential customers to understand pain points, jobs-to-be-done, and market needs.
- DashboardsEvaluative product experiment using a visual dashboard of key product metrics to track health and viability over time.
- Data MiningGenerative market research method using statistics from large datasets to learn about target markets and customer behaviors.
- Demo PitchGenerative product research method that presents a developed solution to target customers to gauge purchase momentum.
- DogfoodingGenerative product research method where product teams use their own product as typical users would, to surface difficulties firsthand.
- Event Smoke TestEvaluative market experiment that validates target audience assumptions by organizing events to gather qualitative and quantitative data.
- Experience SamplingGenerative market research method that captures user behavior in real-time within natural everyday contexts.
- Fake Door Smoke TestEvaluative market experiment using fake ads or buttons (404 page tests) to gauge user interest via clickthrough data.
- Flyer Smoke TestEvaluative market experiment that distributes printed materials with a call-to-action to test value propositions and audience response.
- Focus GroupsGenerative market research method that gathers customer feedback and perspectives through group discussion.
- High Bar Smoke TestEvaluative market experiment that adds onboarding friction to gauge the seriousness of a customer's intent to purchase.
- Index of Questions and MethodsIndex for matching business challenges to research and experimental techniques across market and product dimensions.
- Landing Page Smoke TestClassic evaluative market experiment using a simple promotional page to measure demand via signup or conversion rates.
- Market vs. ProductFramework distinguishing market questions (customer identity, channels) from product questions (value delivery, features).
- Net Promotor Score SurveyEvaluative product experiment that measures customer loyalty with a single recommend-to-a-friend question on a 0-10 scale.
- Off-Brand TestingTechnique where established companies launch products under different brand names to isolate product appeal from brand equity.
- Open-Ended SurveyGenerative market research technique that gathers customer ideas through fixed questions with unconstrained free-text responses.
- Paper PrototypingEvaluative product experiment that simulates user-product interactions using paper drawings and cutouts.
- Picnic in the GraveyardGenerative product research method that studies failed or near-miss products and interviews their users and founders.
- Pocket Smoke TestEvaluative market experiment for validating mobile apps or physical products through simple prototypes and hands-on user feedback.
- Pre-Sales Smoke TestHighly committed evaluative market experiment that accepts payment in exchange for a promise to deliver later.
- Product/Market Fit SurveyEvaluative product experiment using a single "how would you feel if you could no longer use the product" question to gauge market fit.
- Sales Pitch Smoke TestEvaluative market experiment that pitches a product to prospects to validate demand and gather feedback on the value proposition.
- ScorecardsQuantitative decision-making tool that evaluates multiple options with weighted criteria to identify priorities.
- Secondary Market ResearchEvaluative market experiment that gathers information via secondary sources like news articles and published reports.
- Security Update: DNSSECGLIDR's DNSSEC implementation and troubleshooting tips for organizations having trouble accessing GLIDR.
- Solution InterviewGenerative product research that proposes a solution to users via demo or prototype to confirm it solves their problem.
- Usability and Accessibility ImprovementsGLIDR's commitment to usability and accessibility improvements across the platform.
- Usability TestingEvaluative product experiment that observes users completing tasks with a product or prototype to assess understandability.
- Video Smoke TestEvaluative market experiment using a product video to gauge early adopter enthusiasm and viral sharing potential.
- What are you trying to learn?Strategic inquiry framework from The Real Startup Book for identifying the right questions before pursuing answers.
- Wizard of Oz TestEvaluative product experiment where humans manually perform tasks the product will eventually automate.
- Writing a good hypothesisFour-part template for constructing robust, testable hypotheses for product management experiments.