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GLIDR Terminology Reference Guide
GLIDR Terminology Reference Guide

Use our Reference Guide as a way to easily navigate through GLIDR terminology.

Jordan Duff avatar
Written by Jordan Duff
Updated over a week ago

Knowledge is power! Now get questions like "What are Connections?", "How do Trending Scores work?" or "What is the difference between Customer Segments and Customer Relationships?" answered with a scroll and a click.

Quickly view all activity in your project. You can scroll through, filter, sort, and comment on all cards in your project.

Documents such as reports, survey results, or audio recordings of interviews that you would like to link to your Ideas (hypotheses), Evidence, or Posts.

The canvas default is the Business Model Canvas, a place to capture and develop those Ideas (hypotheses) that relate directly to the overall business.

Cards refer to Ideas (hypotheses), Evidence, or Posts. There may be times when you will need to go back and edit your work inside a Card.


Section of the Business Canvas

Refers to Marketing Channels. A Marketing Channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer, and is also known as a distribution channel.

A way of monitoring a specific subset of Projects to see their statistics and financials in one place.

A way to communicate with your team and discuss Ideas (hypotheses), Posts, and Evidence. It is best to @mention your teammates to draw attention to your comment.

Allows you to correlate different types of information, such as Evidence and Experiments to show how they correspond to and either support or oppose your Ideas (hypotheses).

Cost Structures

Section of the Business Canvas

All costs incurred to operate your business model.

Customer Segments

Section of the Business Canvas

Customers or businesses to which you are aiming to sell your product or services.

Customer Relationships

Section of the Business Canvas

How you reach and maintain a relationship with your customers.

Available in Enterprise tier

Gives you a high-level overview of how the Project is operating, with metrics to help you understand your progress better.

When you start working on a new Idea (hypothesis), Evidence, Experiment, or Post, anything you do will automatically be saved as a Draft until you hit "Publish." These are only visible to you and can be found under the Notifications icon on the far right.


Data that you generate to validate or invalidate your Ideas (hypotheses), and is anything that relates to your Business or Product. For example, Customer Discovery Interviews and Evidence Other including sales calls, support tickets, testing results, competitor analysis, and anything else that supports your Ideas.

Experiment with more focus on testing live user behavior, and with a clearly-articulated hypothesis that can be proven or disproven.

An acronym for Impact, Confidence, Ease. Each factor is graded on a 10-scale and the average of the three numbers is the calculated ICE score. It's essentially a simpler version of RICE, without the Reach variable and using Ease instead of Effort.

Idea (Hypothesis)

An idea envelops core components of your project or a hypothesis about your business.

Where you can see your Idea (hypothesis) cards in columns.

Key Activities

Section of the Business Canvas

Activities that your business is engaged in for the primary purpose of making a profit. Business activities include operations, marketing, production, problem-solving, and administration.

Key Partners

Section of the Business Canvas

The relationships that your business has with other businesses to ensure your business model will be successful.

Key Resources

Section of the Business Canvas

The most important assets required to make a business model work.

Updates to projects you're involved in.

Organization will reflect your companies instance of GLIDR.

GLIDR is a permission-based platform and there are two levels of permissions: organization level and project level. The Organization is the umbrella of which all projects fall under.


Add key project characteristics to the Project Overview page, such as a Team Description, Problem and Solution statements, Market Type, as well as a Link to the MVP/Demo/Website.

GLIDR is a permission-based platform and there are two levels of permissions: organization level and project level.

aka Public Portal

Gives users visibility into the roadmap and capture new ideas or feedback on existing ideas from anyone anywhere.


This is the most basic of entry types. It is essentially a way to post updates to your team or share resources. You can also add a file as a Post without having to add text content.

A place to develop your Ideas (hypotheses) relating to a specific Product within the Business.

Each Project you create in GLIDR may correspond to a specific Product, Team, or even Company. Each Project falls under the umbrella of your overall Organization. Project limits vary depending on your tier.


Publish your idea (hypothesis) to add it to your project. All unpublished work is saved under Drafts.

Set whether the Idea (hypothesis) has been Validated or Invalidated.

Revenue Streams

Section of the Business Canvas

The different sources through which a business earns its revenue.

A numeric score that is calculated: (Reach x Impact x Confidence) / Effort.

Available in Enterprise tier and LaunchPad on GLIDR

Identifying your Riskiest Ideas/Hypotheses is most critical. These ideas will have the greatest impact on the business model or product.

A strategic plan that defines a goal or desired outcome and includes the major steps or milestones needed to reach it. It serves as the Why behind both the goal and the plan for getting there. This allows you to plan your Ideas (hypotheses) in order of priority, such as Now, Next, Future and Backlog.

New projects are set as Active by default. Projects can be set to Archive when they're no longer being worked on, or Backlog when it's not yet time to work on them.

A great way to identify and correlate content in your project by theme.

A way of defining broader concepts. The default theme is "no theme," but you can create your own feature categories like Integrations or Usability based on which themes make sense for your product.

Calculated as a weighted average of all the ratings that your Team has assigned to Evidence and Experiments connected to this Idea (hypothesis).

Value Proposition

Section of the Business Canvas

An innovation, service, or feature intended to make a company or product attractive to customers.

For a deeper dive, visit our Help Center or reach out to us directly by clicking the chat icon in the lower right-hand corner of your screen.

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