Evidence is data that you generate to validate or invalidate your Ideas. This can occur prior to launch or post-launch. For example, if your team is conducting a launch retrospective (also known as a post-mortem), you can add Evidence to the original Idea.
Evidence can be connected directly to an Idea, or can be connected through Discovery tasks, depending on your workflow.
It can be added automatically using our Intercom Integration, through the Chrome Extension, or manually by using the red + button at the top of your screen. When adding Evidence directly in GLIDR, there are two types: Interview and Other.
Throughout your project, you will likely conduct a number of interviews with key stakeholders, customers and influencers. Through the Evidence • Interview feature, you can easily capture insights, notes and attachments from an interview and share them with your team.
In addition to interviews, you may have additional types of Evidence to share with your team. Using Evidence • Other, you can easily post survey results, landing page test results, secondary research, competitive analysis, and any other evidence.
During the course of your conversations with customers, it's likely they'll be giving you feedback or sending feature requests. If you use Intercom, you can bring these conversations directly into GLIDR, and link them directly to your Ideas, using our Intercom Integration.
Using our Chrome Extension, you can also bring in Evidence from your browser, such as news articles, websites or reports. All of these help to add additional data to back up your Ideas.
Check out this great guide to launch retrospectives/post-mortems from FYI.
Next, find out how to Connect and Rate Evidence