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Archived lean-startup methodology reference. Kept for old backlinks only.

A/B TestingRandomized experimental method that compares two versions of a product element against defined metrics.
A Word on BiasesCommon cognitive and research biases to watch out for so you don't skew product research and experiment results.
Analog/DigitalGenerative product research method that sells a physical version of a product before building the digital version.
Ask An ExpertGenerative product research that seeks expert advice as a learning shortcut, treated as generative not evaluative.
Broken Promise Smoke TestEvaluative market experiment that measures inherent virality by tracking referrals when users are told not to share.
Close-Ended SurveyEvaluative market experiment using surveys with predefined answer choices to generate structured quantitative data.
Competitor AnalysisGenerative product research method using primary and secondary sources to map the competitor landscape and differentiation.
Competitor Usability TestingGenerative product research that conducts usability tests with competitor products to generate solution ideas.
Comprehension TestEvaluative market experiment determining whether customers grasp a value proposition before assessing their interest level.
Concierge TestGenerative product research that manually delivers a value proposition as a high-touch service to a small set of early adopters.
Conjoint AnalysisQuantitative survey method that identifies which combinations of features or attributes matter most to customers.
Contextual InquiryGenerative market research method combining semi-structured interviews with on-site observation where the problem occurs.
Customer Discovery InterviewsGenerative market research method using conversations with potential customers to understand pain points, jobs-to-be-done, and market needs.
DashboardsEvaluative product experiment using a visual dashboard of key product metrics to track health and viability over time.
Data MiningGenerative market research method using statistics from large datasets to learn about target markets and customer behaviors.
Demo PitchGenerative product research method that presents a developed solution to target customers to gauge purchase momentum.
DogfoodingGenerative product research method where product teams use their own product as typical users would, to surface difficulties firsthand.
Event Smoke TestEvaluative market experiment that validates target audience assumptions by organizing events to gather qualitative and quantitative data.
Experience SamplingGenerative market research method that captures user behavior in real-time within natural everyday contexts.
Fake Door Smoke TestEvaluative market experiment using fake ads or buttons (404 page tests) to gauge user interest via clickthrough data.
Flyer Smoke TestEvaluative market experiment that distributes printed materials with a call-to-action to test value propositions and audience response.
Focus GroupsGenerative market research method that gathers customer feedback and perspectives through group discussion.
High Bar Smoke TestEvaluative market experiment that adds onboarding friction to gauge the seriousness of a customer's intent to purchase.
Index of Questions and MethodsIndex for matching business challenges to research and experimental techniques across market and product dimensions.
Landing Page Smoke TestClassic evaluative market experiment using a simple promotional page to measure demand via signup or conversion rates.
Market vs. ProductFramework distinguishing market questions (customer identity, channels) from product questions (value delivery, features).
Net Promotor Score SurveyEvaluative product experiment that measures customer loyalty with a single recommend-to-a-friend question on a 0-10 scale.
Off-Brand TestingTechnique where established companies launch products under different brand names to isolate product appeal from brand equity.
Open-Ended SurveyGenerative market research technique that gathers customer ideas through fixed questions with unconstrained free-text responses.
Paper PrototypingEvaluative product experiment that simulates user-product interactions using paper drawings and cutouts.
Picnic in the GraveyardGenerative product research method that studies failed or near-miss products and interviews their users and founders.
Pocket Smoke TestEvaluative market experiment for validating mobile apps or physical products through simple prototypes and hands-on user feedback.
Pre-Sales Smoke TestHighly committed evaluative market experiment that accepts payment in exchange for a promise to deliver later.
Product/Market Fit SurveyEvaluative product experiment using a single "how would you feel if you could no longer use the product" question to gauge market fit.
Sales Pitch Smoke TestEvaluative market experiment that pitches a product to prospects to validate demand and gather feedback on the value proposition.
ScorecardsQuantitative decision-making tool that evaluates multiple options with weighted criteria to identify priorities.
Secondary Market ResearchEvaluative market experiment that gathers information via secondary sources like news articles and published reports.
Security Update: DNSSECGLIDR's DNSSEC implementation and troubleshooting tips for organizations having trouble accessing GLIDR.
Solution InterviewGenerative product research that proposes a solution to users via demo or prototype to confirm it solves their problem.
Usability and Accessibility ImprovementsGLIDR's commitment to usability and accessibility improvements across the platform.
Usability TestingEvaluative product experiment that observes users completing tasks with a product or prototype to assess understandability.
Video Smoke TestEvaluative market experiment using a product video to gauge early adopter enthusiasm and viral sharing potential.
What are you trying to learn?Strategic inquiry framework from The Real Startup Book for identifying the right questions before pursuing answers.
Wizard of Oz TestEvaluative product experiment where humans manually perform tasks the product will eventually automate.
Writing a good hypothesisFour-part template for constructing robust, testable hypotheses for product management experiments.