Overview
The Index of Questions and Methods serves as a resource for matching business challenges to appropriate discovery processes. It organizes research and experimental techniques across four categories based on whether you're exploring market or product dimensions.
Key Process
The framework recommends a four-step approach:
- Identify what needs to be learned
- Consult the index for relevant methods
- Select an approach suited to your circumstances
- Track progress using GLIDR (opens in new tab)'s Research & Experiments tools
Method Categories
Generative Market Research includes customer interviews, contextual inquiry, data mining, experience sampling, focus groups, and open-ended surveys.
Evaluative Market Experiments encompasses smoke tests (broken promise, event, fake door, flyer, high bar, landing page, pocket, pre-sales, sales pitch, video), close-ended surveys, comprehension tests, conjoint analysis, and secondary research.
Generative Product Research features analog/digital analysis, expert consultation, competitor analysis, usability testing, concierge tests, demo pitches, dogfooding, and solution interviews.
Evaluative Product Experiments includes dashboards, Net Promoter Score surveys, paper prototyping, product/market fit surveys, usability testing, and Wizard of Oz methods.
Additional Methods covers A/B testing, off-brand testing, and scorecards.
