Using both the Business Canvas and Product Canvas, you can distinguish the ideas that are directly related to your market vs. related to your product. Both types of ideas can be tested through Discovery tasks (research and experiments) and are backed up by Evidence.

Product Idea vs. Business Idea

We've separated your Business Ideas from your Product Ideas. You can toggle between Business and Product Canvases in the Ideas workspace. All Ideas can be connected to the same data, such as Evidence, Research, and Experiments, as well as to other ideas, but are displayed separately. 

Your Business Ideas will relate to your business model, such as the value you're delivering, your target customers, and so on. Product Ideas relate to features you're shipping and what you're building next in your Roadmap, etc.

Product Ideas live on your Product Canvas and can be categorized by the following attributes:

  • Roadmap - where the Idea is on your roadmap (i.e. "Now", "Next", "Future", etc.)
  • Status - the status of the Idea (i.e. "In Development", "Live", etc.)
  • Theme - your own categorization based on sub-sections of your product (i.e. "iOS", "Android", "Web", etc.)
  • Product Score - a numerical or matrix score, indicating the priority of an Idea
  • Assignee - who will take the lead for this Idea
  • Result - have you validated or invalidated this Idea?

Business Ideas live on your Business Canvas and can be categorized by the following attributes:

  • Status - the status of the Idea (i.e. "In Development", "Live", etc.)
  • Canvas section - which section of your Business Canvas this Idea lies in (i.e. "Value Propositions", "Customer Segments", etc.)
  • Result - have you validated or invalidated this Idea?

Learn more Tips & Tricks.

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