The Analyze phase enables you to assess and draw conclusions from experiments. During this phase, describe outcomes, document learnings, and evaluate impacts on Ideas and Projects.

Outcomes Section
Select whether success criteria were met. There cannot be an inconclusive result; it can only meet or fail to meet the success criteria. Indicate if the experiment succeeded or failed, then state what actually occurred.
Insights Section

Capture the experiment's primary takeaway and essential learning gained from the results.
Impact on Ideas Section

For experiments with connected ideas, you can update idea statuses. The system calculates average scores based on evidence ratings (such as "Leaning Confirming") to guide decisions about validating, invalidating, or continuing testing ideas.
Completing an Experiment
Once analysis concludes, click Complete to transition the experiment from Active to Completed workspace. After completion, you will no longer be able to edit it.
See more about Completed Experiments.