The Run phase enables you to attach or generate supporting evidence for an Experiment. Conduct field research to gather concrete data that validates your hypothesis and assesses your success criteria.
Process Overview
You can connect existing evidence or create new evidence through the interface. The workflow involves:
- Clicking Connect Evidence to add Evidence
- Clicking New to create and publish new evidence
- Clicking X to close the dialog
Evidence Rating
After adding evidence, you must indicate whether it supports or contradicts your predetermined success criteria by selecting X (against) or ✓ (in favor). For experiments connected to Ideas, you rate how much the evidence confirms or contradicts those Ideas.
Next Steps
Once evidence has been reviewed and rated, clicking Start Analysis at the top navigates to the Analyze phase, the final stage of the experiment workflow.