Experiments provide structure for designing and running effective tests focused on live user behavior with clearly-articulated, disprovable hypotheses. The process unfolds across three phases: Plan, Run, and Analyze.
Planning Your Experiment
Start by determining what you want to learn. A useful Experiment will always have a goal in mind, and the Plan phase allows you to enter a detailed plan with measurable outcomes.
The Plan phase requires completing these elements:
- Experiment Name — Choose a short, recognizable title your team can easily reference
- Hypothesis Statement — Define what you're testing and trying to achieve, connected directly to the Ideas under consideration
- Details — Describe how you will conduct the experiment
- Success Criteria — Click the + icon to add measurable metrics and target values that define success
Connecting Ideas
Optionally, link specific Ideas to your experiment by clicking Connect Ideas. You can select existing ideas or create new ones, then close the dialog.
Next Steps
Once planning is complete, click Run Experiment to advance to the Run phase, where teams gather data by testing with live users.