The project Horizon is assigned a value of 1, 2, or 3 based on selections for the "Describe the Market" and "Describe the Technology Required" questions in the project overview.
When combining horizons, the higher value takes precedence. For example, selecting Horizon 1 and Horizon 2 results in an overall Horizon 2 rating; selecting Horizon 1 and Horizon 3 yields Horizon 3.
Horizon 1
- Describe the Market: Existing market that we currently serve
- Describe the Technology Required: Existing technology that we currently use/deploy
Horizon 2
- Describe the Market: Existing market that we do not serve
- Describe the Technology Required: Existing technology that we do not currently use/deploy
Horizon 3
- Describe the Market: New market
- Describe the Technology Required: New technology
This framework references McKinsey's Three Horizons of Growth model (opens in new tab).