When is an Idea a Product Idea, and when is it a Business Idea? Find out how to differentiate between your Canvases.
Using both the Business Canvas and Product Canvas, you can distinguish ideas that are "directly related to your market" versus "related to your product". Both types of ideas can be tested through Experiments and are backed up by Evidence.
Product Idea vs. Business Idea
The platform separates Business Ideas from Product Ideas. Business and Enterprise tiers can toggle between Business and Product Canvases in the Ideas workspace. All Ideas can be connected to the same data, such as Evidence, Experiments, and to other ideas, but are displayed separately.
Business Ideas relate to your business model, such as the value you're delivering and target customers. Product Ideas relate to features you're shipping and your Roadmap.
Product Ideas attributes:
- Roadmap (e.g., "Now", "Next", "Future")
- Status (e.g., "In Development", "Live")
- Theme (e.g., "iOS", "Android", "Web")
- Product Score
- Assignee
- Result (validation status)
Business Ideas attributes:
- Status (e.g., "Active" or "Archived")
- Canvas section (e.g., "Value Propositions", "Customer Segments")
- Result (validation status)