Hypotheses represent core project components within your Business Model Canvas. They accumulate as you gather evidence through tests and customer interviews to validate or invalidate your assumptions.
Card Details
When creating or editing a hypothesis, you'll access a comprehensive interface with the following features:
- Favorite — Bookmark ideas for quick retrieval
- Publish Button — Add ideas to your project
- Connections — View and manage linked ideas and evidence
- Comments — Open the comments sidebar
- Help — Access the help sidebar
- Hypotheses/Evidence Filter — Sort connections by type
- Status — Update hypothesis state
- Canvas Section — Assign to canvas areas
- Results — Mark as validated or invalidated
- Hypothesis — Brief description field
- Summary — Detailed notes section
- Connect Button — Link hypotheses and evidence
- Tags Icon — Add searchable tags
- Attachments — Upload recordings, photos, documents
- Hypotheses Icon — Shows linked hypothesis count
- Confirming/Disconfirming Status — Indicates supporting/opposing evidence
- Comments — Team feedback from collaborators, mentors, instructors
For additional guidance, refer to the article on adding hypotheses.